Innovative Retail Technology News: LEGOLAND Windsor Resort Launches Europe’s First Theme Park Checkout-Free Store, Walmart Realm Introduces Influencer-Led Virtual Stores, OneStock Secures $72 Million Investment for International Expansion
LEGOLAND Windsor Resort has made history by launching Europe’s first theme park checkout-free store in partnership with Zippin and Aramark UK. The store, located in DUPLO Valley and known as DUPLO Coffee Co, allows guests to grab items without the hassle of waiting in line to pay.
Guests can simply enter the store with a credit card or mobile wallet, pick out their desired items, and exit without the need to stop and scan their purchases. The innovative technology from Zippin automatically bills guests for their selections as they leave the store, providing a seamless and convenient shopping experience.
In another groundbreaking move, Walmart Realm has introduced an immersive commerce marketplace featuring influencer-driven virtual shops. Powered by Emperia technology, this unique platform transports customers into fantastical realms where they can interact with products and engage in nostalgic online games.
Justin Breton, Director of Brand Experiences & Strategic Partnerships at Walmart Realm, described the experience as a game-changer in online shopping, offering customers a truly immersive and engaging way to discover and purchase products. The platform aims to blur the lines between inspiration and commerce, showcasing the best fashion, beauty, and home products curated by creator partners in virtual shops.
Meanwhile, OMS specialist OneStock has secured a $72 million investment from Summit Partners to fuel its international expansion, with a focus on the US market. Founded in 2015, OneStock provides retailers and brands with a cloud-native order management system designed to streamline omnichannel operations and enhance the overall customer experience.
CEO Romulus Grigoras expressed excitement about the partnership with Summit Partners, highlighting their commitment to innovation and growth in the retail technology space. With Summit’s support, OneStock aims to solidify its position as a global leader in the OMS category, offering smarter and more sustainable shopping experiences for customers worldwide.
