Empowering Women Through Financial Planning: Insights from Willow CEO Lacy Garcia

Willow CEO and Founder Lacy Garcia is on a mission to empower women through their finances, and she recently shared her insights with Wealth! on how the financial planning industry can evolve to address inequities among investors.

Garcia highlighted the challenges that women and underrepresented investors face, including pay gaps that hinder their ability to save for retirement and accumulate wealth over a lifetime. She emphasized the need for the industry to create not only products but also strategies to help these investors achieve their financial goals, starting from a place of disadvantage.

With less than half of women feeling confident about their finances, Garcia’s message is timely and crucial. She stressed the importance of advisors understanding the unique needs of women and providing them with trusted guidance and advice to help them take control of their finances and achieve their life goals.

Through technology and tools, like those offered by Willow, women and all investors can better budget, track their expenses, and find the right financial professionals to support them. By closing the gender pay gap and creating strategies tailored to the needs of women and underrepresented investors, the industry can help them secure their financial future.

Garcia’s insights shed light on the importance of empowering women through financial independence and the role that the financial planning industry can play in making this a reality. For more expert insights and market action, watch the full episode of Wealth! featuring Lacy Garcia.
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