Shiji Unveils Comprehensive Rebrand: Unifying Hospitality Technology Solutions Under a Single Platform

Shiji, a prominent global provider of hospitality technology solutions, has recently undergone a complete company rebrand to streamline its suite of products and emphasize its dedication to providing seamless, 24/7 support to the hospitality industry. With this transformation, Shiji has introduced a new identity that simplifies its portfolio and underscores its commitment to being a reliable partner for the hospitality sector.

Over the past 25 years, Shiji has evolved from an IT service company into a technology powerhouse, offering a wide range of solutions across various areas such as property management, point-of-sale, reputation management, distribution, payments, and guest engagement. The company’s growth, fueled by strategic acquisitions, led to the integration of best-in-class solutions under the Shiji umbrella. However, this expansion also resulted in complexity across its brand and product landscape.

Kevin King, CEO at Shiji International, stated, “Now that our acquisitions have been fully integrated, it’s time to take the next step—presenting a unified platform of solutions under one cohesive brand system. Our new brand structure makes it easier for hoteliers to navigate our offerings while reinforcing our core mission: to deliver world-class technology that operates as seamlessly as the hospitality industry itself—day and night.”

The rebranding of Shiji is centered around the concept of “Day and Night,” paying homage to the hospitality industry’s continuous operation. This branding solidifies Shiji’s role as a technology partner that is always available, ensuring that critical hotel operations run smoothly without interruption.

To enhance clarity and consistency across its platform, Shiji has introduced new branding for its core solutions, including Daylight PMS, Infrasys POS, Reviewpro Reputation, Horizon Distribution, Iceportal Content, Meridian Experiences, Astral Payments, Stellaris Digital, and Twilight Data + AI. These solutions have been designed with integration and efficiency in mind to support hoteliers in delivering exceptional guest experiences.

In addition to renaming and streamlining its products, Shiji has introduced a new visual and conceptual model—the ‘day-night product cycle’—illustrating how its interconnected solutions support the entire guest journey, aligning with the industry’s non-stop nature. Shiji’s commitment to innovation and service remains unwavering, with operations in nearly every major hospitality market, offering localized expertise and support for hoteliers worldwide.

“This rebrand is more than just a new look—it’s a statement of our dedication to serving the hospitality industry at the highest level,” added King. “Shiji is here for hoteliers, day and night, providing the technology and support they need to succeed.”

For more information on Shiji’s newly unified platform and how its solutions can enhance hotel operations, visit www.shijigroup.com.