ProWood Announces Phase-Out of UFP Retail Solutions Customer-Facing Identity
UFP Retail Solutions Rebrands as ProWood, Enhancing Customer Experience and Product Offerings
In a strategic move to better serve its customers and streamline its operations, UFP Retail Solutions has announced the phase-out of its customer-facing identity, transitioning to an expanded ProWood business unit. This rebranding effort aims to provide a more cohesive and comprehensive approach to delivering treated lumber products and building materials to consumers, builders, and contractors.
Under the ProWood brand, customers can expect to work with dedicated account representatives who will offer a holistic business approach, combining products and services under a single, well-recognized brand presence. This shift not only signifies a new vision for the company but also highlights its commitment to superior customer support, innovative product solutions, and strong distribution capabilities.
ProWood’s evolution as an end-to-end provider of treated lumber products is supported by a team of wood technologists, sales and marketing experts, and operational professionals. This strategic alignment of resources and expertise aims to enhance the overall customer experience and provide more efficient and performance-driven solutions.
Furthermore, ProWood customers will now have access to a wider range of building solutions from Deckorators and UFP-Edge brands, offering a more competitive array of products based on order volume and project requirements. This expansion of product offerings reflects ProWood’s dedication to meeting the evolving needs of its customers and delivering high-quality, innovative solutions.
Grace Bilbrough, Director of Marketing at ProWood, expressed excitement about the rebranding effort, emphasizing the brand’s commitment to building strong partnerships and delivering streamlined efficiencies. The new brand identity, characterized by a logo that symbolizes durability and quality, reinforces ProWood’s reputation as a trusted partner in the industry.
Headquartered in Grand Rapids, MI, ProWood is a brand of UFP Industries, with a global presence and a team of over 15,000 employees. The company’s focus on quality, consistency, and building relationships underscores its dedication to serving the needs of dealers, contractors, and DIYers.
As ProWood continues to roll out its new brand identity and enhanced product offerings, customers can expect to see changes in materials, website features, and functionalities in the coming months. This rebranding effort reflects ProWood’s ongoing commitment to innovation, customer satisfaction, and the business of building strong communities.
