From COVID-19 Side Project to Full-Fledged Business: The Rise of Cheerware

Arlee Tenpas, a Lake Elmo native, turned her COVID-19 side project into a thriving business called Cheerware, an online retailer selling custom glassware and apparel. With over 15,000 products sold, Cheerware has gained a loyal online following thanks to Tenpas’ creativity and the power of TikTok.

Starting out on Etsy, Tenpas quickly outgrew the platform and launched her own website with the help of her sister, Elsie Tenpas. The Halloween collection debut in 2020 went viral, leading to a surge in orders and the need for a more robust website.

Cheerware’s success is largely attributed to TikTok, where the business has over 50,000 followers and more than 810,000 views on its videos. Collaborations with influencers and partnerships with other businesses have also contributed to Cheerware’s growth.

However, with the looming threat of a TikTok ban in the U.S., Tenpas is preparing for the future by exploring other platforms like YouTube and Patreon. Despite the uncertainty, Cheerware continues to thrive, with 70% of sales coming from online orders and the remaining 30% from wholesale to local businesses.

Looking ahead, Tenpas has big plans for Cheerware, including expanding into new product lines and designs. With a larger studio in Minneapolis, she is excited to bring her creative vision to life and continue making everyday items more exciting and magical for her customers.

For those interested in Cheerware, orders can be placed online at cheerware.co or picked up locally at 2302 NE Kennedy St. in Minneapolis. As the business continues to grow, Tenpas remains committed to bringing joy and creativity to her customers through her unique designs and products.