Unique ‘Digital Snan’ Service Offered at Mahakumbh Mela 2025: A Symbolic Ritual for Devotees

In a unique twist at the Mahakumbh Mela 2025, a local entrepreneur in Prayagraj is offering a ‘digital snan’ service for devotees who are unable to attend in person. This service involves the entrepreneur collecting photographs sent via WhatsApp and immersing them in the sacred confluence of the Ganga, Yamuna, and mythical Saraswati on behalf of the devotees. The cost for this symbolic ritual is ₹1,100 per individual.

The video showcasing this unusual business idea has sparked mixed reactions on social media, with some questioning the commercialization of religious practices. Despite the controversy, the entrepreneur continues to offer this service, catering to those who wish to participate in the spiritual event from afar.

The Mahakumbh Mela 2025, known as the world’s largest spiritual and cultural gathering, has seen an unprecedented number of devotees taking dips in the Triveni Sangam. With over 52.96 crore bathers so far, the event has exceeded expectations and continues to attract pilgrims from all over. This unique ‘digital snan’ service adds a modern twist to the age-old tradition of seeking spiritual cleansing at the Mahakumbh Mela.