Fluency Co-Founders: Building a Tech Empire in Vermont

Fluency Inc., a digital advertising automation company founded in Burlington in 2017 by former executives from Dealer.com, is making waves in the industry. The company, led by CEO Mike Lane and co-founders Eric Mayhew, Brian McVey, and Scott Gale, has seen rapid growth and success since its inception.

The roots of Fluency can be traced back to Dealer.com, a company founded in Burlington in 1998 that revolutionized the way auto dealers managed and sold their inventories. After Dealer.com was sold for $1.1 billion in 2014, Lane, Mayhew, McVey, and Gale decided to start Fluency to recapture the excitement of building something new from scratch.

Fluency automates digital advertising for large clients, allowing them to place ads with global companies like Google and Meta. The company’s unique approach to digital advertising, built on a foundation of Robotic Process Automation (RPA), sets it apart from competitors in the industry.

Despite the complex and technical nature of their business, the co-founders of Fluency prioritize building a strong company culture. They have created a remote-friendly work environment with a focus on transparency, inclusivity, and employee well-being. This commitment to their employees has earned Fluency recognition as a Best Place to Work in Vermont for the past three years.

As Fluency continues to grow and expand its client base, the co-founders remain focused on their mission to provide innovative solutions in the digital advertising space. With a strong team and a clear vision for the future, Fluency is poised for continued success in the industry.