New Agreement on AI Regulation and Apple Intelligence Launching in EU Countries

The European Union countries were facing the possibility of missing out on Apple Intelligence features, but a new agreement on AI regulation between the US, EU, and UK may change that. Four law enforcement bodies have agreed to adopt “common principles” in addressing antitrust concerns over AI products and services, potentially opening the door for Apple Intelligence to launch in EU countries.

Apple had previously announced that it would not be launching certain features, including Apple Intelligence, in EU countries due to regulatory uncertainties brought about by the Digital Markets Act. However, with the new agreement on AI regulation, there is hope that these features may now be available to EU users.

The joint statement issued by the EU’s European Commission, the UK’s Competition and Markets Authority, the US Department of Justice, and the US Federal Trade Commission outlines common principles for AI regulation, including fair dealing, interoperability, and choice. While all parties agree on these principles, they will have the freedom to interpret them in their own ways.

However, some phrases in the agreement may potentially pose challenges for Apple, particularly regarding issues where the EU may take a tougher stance than the US. This includes concerns about exclusionary tactics, interoperability, and mechanisms of lock-in that could prevent meaningful choice for consumers.

Overall, the agreement is seen as an encouraging sign for the future of AI regulation and competition. It remains to be seen how this will impact Apple and its plans for launching Apple Intelligence features in EU countries. Time will tell how this agreement will play out in the ongoing discussions between tech companies and regulators.