Anupam Mittal’s Shaadi.com App Feature on Dowry Calculator Goes Viral

The recent inclusion of a “dowry calculator” feature in Anupam Mittal’s Shaadi.com app has sparked controversy and conversation on social media. This satirical feature calculates the potential dowry a man can ask for based on various factors like education qualifications and financial status. However, the app also presents important data on dowry deaths in India, shedding light on the seriousness of the issue.

Anupam Mittal, the founder of Shaadi.com, shared a sarcastic video titled ‘DowrAI’ to highlight the issue of dowry. In the video, Mittal humorously addresses the outdated practice of calculating dowry and emphasizes the need to consider many factors in modern times. The video has garnered over 5.3 lakh views and sparked a mix of reactions from social media users.

While some users appreciated Mittal’s initiative in raising awareness about dowry, others criticized him for seemingly promoting the practice. In response to the backlash, Mittal clarified that the feature is meant to address the serious issue of dowry and highlight its criminal nature.

Anupam Mittal, the CEO of People Group, has been at the forefront of the matchmaking industry since founding Shaadi.com in 2003. His innovative approach to addressing social issues through technology has sparked important conversations and raised awareness on important topics like dowry.

What are your thoughts on the video shared by Anupam Mittal? Share your opinions and join the conversation on this trending topic.