Top 10 Most-Searched Keywords in India in 2024: IPL, BJP, Ratan Tata, and More
In 2024, Indians turned to Google to satisfy their curiosity on a wide range of topics, with the Indian Premier League (IPL), T20 World Cup, and the Bharatiya Janata Party (BJP) emerging as some of the most-searched keywords in the country. The data released by Google sheds light on the nation’s keen interest in cricket and politics, as these topics dominated the search trends throughout the year.
Searches for the IPL peaked in May, just days before the final match of the cricket tournament, while the T20 World Cup also garnered significant attention, securing the second spot in the overall Google Search data for India in 2024. In the realm of politics, the BJP took center stage, with searches spiking around the time when the results of the Lok Sabha election were announced in June.
Beyond sports and politics, Indians also showed a growing interest in other areas, such as the Paris Olympics 2024, Pro Kabaddi League, and Indian Super League. Environmental concerns also resonated with users, as searches for “excessive heat” surged, reflecting the impact of rising temperatures in the country.
Notable personalities also captured the attention of Indian netizens, with industrialist and philanthropist Ratan Tata emerging as a prominent figure in searches following his passing in October. Additionally, the lavish wedding of Radhika Merchant to Anant Ambani, the younger son of billionaire Mukesh Ambani, attracted significant interest, with top political leaders, Bollywood stars, and business leaders attending the grand festivities.
Google’s release of separate data for various categories, including movies, shows, songs, sports events, matches, and people, offers a comprehensive look at the topics that captured the nation’s curiosity in 2024. As Indians continue to turn to the internet for information and entertainment, these search trends provide valuable insights into the country’s evolving interests and priorities.
